The vast majority of even solid, dependable brands toil along, achieving acceptable but unspectacular results due to an inability to distinguish themselves from their competitors. Their problem? They confuse branding with marketing, brand management with product management, and brand identity with slogans and ad campaigns. Making these distinctions , crystal clear is what Branding is all about. This clear and practical guide can help you give your brand an unmistakable and revered identity in a ..
Why take the time for building relationships rather than chasing those hot, new leads? Because you'll make more money, consistently, over time... and business and for every type of business. Creating "clients for life" is a proven way to increase your bottom line. Say good-bye to unpredictable income. Relationship marketing gives you all the control you want and the profits you deserve ... in less time. Harness the power and potential of this people-centered approach to build you and ..
For many years, product and service marketeers felt customers were there with them for life, and started taking brand loyalty for granted. However, there has been a transformation in the Indian market and consumers today are now loyal to 'perceived- value' and not necessarily to brands.
Due to intense competition and a wide choice of brands, every Indian consumer today is equipped with what the author calls 'an imaginary remote control'. With this imaginary remote control, the consumer explor..
It's the new reality no one wants to concede - and it's the cold, hard reality behind success in the new millennium. From the schoolroom to the boardroom, everyone succeeds-or fails-by the rules of Personal Branding.
Personal Branding isn't the product of ad agencies or corporations: It's a continuous process that's as old as society. A Personal Brand - the values, abilities and personality traits people associate with each of us - affects our careers, our relationships ... our lives. You hav..
A case history of the remarkable transformation in Indian tourism in the last seven years. In 2001-2002, after the destruction of the World Trade Centre, the war on Afghanistan and the attack on Indian Parliament, tourism was down in the dumps in India. It was at the peak of this crisis that the "Incredible India" campaign to position India as a tourist destination was launched. This is the story of how that campaign triggered the take-off of Indian tourism, and how support sectors lik..
In todays cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immedi- ately identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analysing the actors career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of bra..
"This book is destined to become the new bible of Branding. It's refreshing truthful, direct and on target. It should be required reading .for every business owner, executive and individual involved in the advertising and branding process. Hats off to Schley and Nichols." Jason Jennings, author, Think Big, Act Small
Why do some business owners make it big while you work 80-hour weeks? Ever wonder how some attorneys, physicians, financial advisors and real estate agents get all the wealthy customers, open new locations and get rich? What have they got that you don't?..
Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.
Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, KISS and many other legendary bands with sound business advice to deliver a rockin' guide to building a breakthrough brand.
Brand Like a Rock Star puts a new spin on the branding process. From m..
Summary of 'Start-Up Sutra What The Angels Wont Tell You About Business And Life' By Rohit Prasad
An entrepreneur is someone who stands up to the universe, to all that has come before, and says, I can know your essence, I will change your expr..
From the Backcover of 'Albert Einstein - A Biography' By Alice Calaprice
Albert Einstein was named 'Person of the Century' and remains one of the most famous scientists in, world history. But what was he really like, as a person?
Summary of 'Eat & Run - My Unlikely Journey To Ultramarathon Greatness' By Scott Jurek And Steve Friedman
'What a triumph - both Scott Jurek's life and this one-of-a-kind book. I've seen Scott in action as he defies unimaginable..