THE TIMES OF INDIA
Build an Internet Marketing Strategy That Delivers
A Step-by-Step Guide
This is the ultimate comprehensive guide to do-it-yourself Internet marketing. Using the popular An Hour a Day approach, this smart, proven plan for Internet marketing success gives you a day-by-day, step-by-step plan that covers all aspects of successful online marketing...
Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver...
This detailed resource helps you develop, implement, measure, and manage successful pay-per-click ad campaigns by following a smart, proven, hour-a-day plan for success. The expert authors help you learn PPC basics and employ savvy strategies for everything from positive and negative keywords to click pricing, ad testing,..
More timely than ever, this comprehensive, can-do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day-by-day plan...
Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results...
In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You'll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. ..
Shhh... Listen Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers—what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster..
When you open this book, you'll feel as though you're sitting down with an expert who is disclosing rare information about social media metrics. Expert John Lovett taps into his years of training and experience to reveal insider tips, strategies, and secrets for navigating the complex ecosystem of social media metrics. ..
When you open this book, you'll feel as though you're sitting down with experts who are disclosing rare information about search engine optimization. You'll benefit from the authors' success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full-length annotated SEO reports to help you take your consulting to the professional level...
Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks! ..
If you want to blog loke you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog and monetize it? It' s all here and more in this friendly guide...
Harness the power of LinkedIn, Twitter, Facebook and more to propel your job search.
Make your online profiles work for you so that opportunities knock at your door.
Create a winning strategy for securing a position.
Build your personal brand online to truly stand out from the crowd...
Ten times more people visit Facebook each day than see those famous Super Bowl TV spots. Your business or group can have a presence before all those eyes for free ! This book makes it easy to create a page ,add applications to it.host an event and much more.It's an easy - to - follow blueprint for marketing and promoting your organization on Facebook !..
Learn the secrets to growing your business through social media from working professionals at eBay, Twitter, Blog Her, Mashable and more. '42 Rules of Social Media for Small Business' is a fun-to-read survival guide that gives businesspeople the tools to generate customer loyalty, brand awareness, and return business...
Twitter, Facebook, and YouTube are just platforms. They're not good or bad, useful or useless; however, we've allowed smug, greedy, well-fed white people to create a myth around them that says otherwise. A myth that says all you need to do is use social media for your business and all your dreams will come true. All the while, these companies and the marketers pushing the myth are lining their pockets.
"These 42 Rules provide entrepreneurs, corporations and job seekers with gems of advice and are the perfect resource to make sense of how you can generate success with LinkedIn ... " Michael Port, author of 'Book Yourself Solid' & 'The Contrarian Effect'..
"The rules may be less important than the examples! Some of the anecdotes are counter-intuitive and web 'ambassadors' will benefit simply by asking the questions implied by Gamse's rules." Vint Cerf, Internet Pioneer
If your organization is using Twitter, Facebook, and other social media, you're already building a formidable marketing and customer relationship management (CRM) system in the social mediasphere. Now it's time for the crucial next step-opening your business up to the collective ideas of those customers and stakeholders and putting their ideas into action. In short, building a business powered by social technology. This detailed guide shows you how. Building on the principles in his bestselling ..
Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched only by his profits and ambition. The Washington Post has called him "the global village's de facto communications minister." Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over $30 billion and annual sales of over $12 billion. ..
From the Backcover of 'Albert Einstein - A Biography' By Alice Calaprice
Albert Einstein was named 'Person of the Century' and remains one of the most famous scientists in, world history. But what was he really like, as a person?
Summary of 'Eat & Run - My Unlikely Journey To Ultramarathon Greatness' By Scott Jurek And Steve Friedman
'What a triumph - both Scott Jurek's life and this one-of-a-kind book. I've seen Scott in action as he defies unimaginable..
Summary of 'Start-Up Sutra What The Angels Wont Tell You About Business And Life' By Rohit Prasad
An entrepreneur is someone who stands up to the universe, to all that has come before, and says, I can know your essence, I will change your expr..