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Best Books on Selling / Marketing

Selling / Marketing
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Join tells U the powerful reasons to join network marketing. Add guides you about smartly adding others to your network. Win opens the Indian secrets of winning together. Know the diffrence between ethical & unethical MLM. Be aware of network warnings & harsh realities. Inject passion into inactive associates. Get a "YES" from "No"..
Rs.190.00 Rs.152.00
How to Be a Successful Insurance Agent
Being successful as an insurance agent doesn't depend on fate. With thorough knowledge, planning and hard work, one can earn good money and respect which is not always possible in other professions. Without a fancy formal qualification, an agent can possess what remains a dream for others. Read this book and know from the person who produced some of the most successful agents in the country. Author's Introduction: MBA, AFP, Associate of Insurance Institute of India, NISM Certified Worked ..
Rs.95.00 Rs.76.00
Table of Contents of 'Customer Relationship Management' By V. Kumar and Werner J. Reinartz                                                                    &..
Rs.329.00 Rs.279.65
In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it. Kotler highlights eighty of marketing's fundamental concepts, sharing enlightened and informed meditations and the hard-won wisdom of his forty-year career. ..
Rs.349.00 Rs.296.65
The New Power Base Selling
THE NEW POWER BASE SELLING "Power Base Selling has been the most pragmatic and effective guide in my professional services career. Jim and Ryan's new concept of Unexpected Value is fundamental to differentiating your product and defending your margins." ----Patrick Nicolet,CEO, Infrastructure Services, Member of the Group Executive Committee, Capgemini ..
Rs.350.00 Rs.297.50
Good Works
People who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Good Works! is a real-world guide written for the legions of well-intended professionals attempting the delicate balancing act of simultaneously generating financial and social dividends...
Rs.499.00 Rs.424.15
The New Relationship Marketing
People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." But now the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. Businesses that master both new and traditional ways of nurturing customer relationships are gaining market share...
Rs.450.00 Rs.382.50
THE IMPACT OF E-MARKETING ON E-BUYER BEHAVIOUR
The book covers all of the important aspects of online marketing, including the areas associated with buying behaviour in virtual environment, online search and online purchasing search, online advertising, web PR, online reputation management, viral marketing, social media marketing, eMarketing strategy, market research, mobile marketing, and customer relationship management. ..
Rs.499.00 Rs.424.15
Marketing Champions
Marketing is the engine of every enterprise, responsible for communicating with consumers and connecting them with the products they need. Yet in many organizations, marketing is underutilized, underfunded, and unable to make its full contribution to the company. This is due to a fundamental lack of communication—not between marketers and customers, but between marketing and corporate leadership...
Rs.449.00 Rs.381.65
Marketing In The Age Of Google
In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition...
Rs.450.00 Rs.382.50
Guerrilla Marketing Goes Green
Slash marketing costs and boost profits by making your business as green and ethical as possible. Easily turn your customers,suppliers and even competitors into your unofficial sales force. Understand how to turn business acquaintances into powerful joint-venture partners. Cut your advertising budget and build revenues using social media,traditional media and the power of your own brain-even get paid to do your marketing. ..
Rs.425.00 Rs.361.25
This Cutting -edge book -with contributors by the star faculty of the Kellog School of Management and the Medill School of Journalism's Integrated Marketing communications department at Northwestern University --- Offers the latest thinking on the art and science on Integrated marketing...
Rs.399.00 Rs.339.15
Research Methods for Business: A Skill Building Approach is a reference guide published by Wiley India Pvt. Ltd. Research plays a crucial role in any business and learning about the market through research before stepping into the game is extremely essential...
Rs.519.00 Rs.441.15
Consider marketing. It's a vital aspect of running a successful business, but lately its practices have been taking a beating. And why not? Do you like getting cold- called just when you sit down to dinner ? Having your mailbox clogged with random offers you immediately toss? Do you listen carefully to the ads that interrupt your favorite TV shows ?..
Rs.495.00 Rs.420.75
Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. The fourth edition will continue to be strong in delivering a technical approach while presenting more real world applications. ..
Rs.429.00 Rs.364.65
For entrepreneurs, business leaders, and managers who don't have an MBA, Trump University Marketing 101, Second Edition provides an up-to-date explanation ofther best ideas and most effective tactics in marketing. Combining the biggest name in business with lessons from a top marketing professor, this practical guide covers all the basics of a marketing MBA-without the commitment of so much time and money...
Rs.445.00 Rs.378.25
Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. ..
Rs.495.00 Rs.420.75
We live in budget-cutting times and marketing budgets are among the first to get cut, Why? When non-marketing executives ake a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results and still beat the competition...
Rs.575.00 Rs.488.75
The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR, Learn new tools and techniques to communicate with buyers directly, raise online visibility and increase sales. For professionals, enterpreneurs, business owners and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately...
Rs.499.00 Rs.424.15
The book entitled Marketing Management is authored to cater a wide range of readers from students and marketing managers to the business researches keeping in mind their specific needs and wants. The book offers a comprehensive coverage of core marketing concepts and their dynamics and strategies. ..
Rs.329.00 Rs.279.65
The text follows a logical and systematic approach, which commences with an initial introduction to the international trade environment, international The book entitled International Marketing serves students, exporters, importers, and entrepreneurs exploring international boundaries. The book contains essential and relevant information about international trade theories and practices...
Rs.349.00 Rs.296.65
In the modern world of business, Richard Branson stands alone. In an era dominated by strategists, he is an opportunist with an uncanny knack of sniffing out great deals where others fear to tread. Never before has a single brand been so successfully. deployed across such a diverse range of goods and services. Branson is the ultimate brand-builder...
Rs.229.00 Rs.194.65
Twitter For Good
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthink­ able only a short time ago.Twitter for Good is a ground breaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. ..
Rs.299.00 Rs.254.15
An amazing collection of long-lost articles from the king of personal success Napoleon Hill has been inspiring people to achieve their personal best for more than seventy years. He was the first and more famous motivational author of all time and ib fact, today' s most successful self-help authors owe a lot to Hill' s farsighted wisdom, including some of their very best ideas...
Rs.299.00 Rs.254.15
Visual Meetings
When People work visually they have better ideas, make better decisions and are more commited to producing results. A twenty-first century guide to using the latest visual thinking techniques with your groups and teams, Visual Meeting gives you a bounty of tools and tricks to unlock creativity, collaboration and breakthrough thinking...
Rs.499.00 Rs.424.15
You' re holding a handbook for visionaries, game changers and challengers striving to defy outmoded business models and design tomorrow' s enterprises. It' s a book for the "Business Model Generation".Disruptive new business models are emblematic of our generation.Yet they remain poorly understood, even as they transform competitive andscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking...
Rs.699.00 Rs.594.15
In Search of The Obvious The Antidote For Today's Marketing Mess
This is the first book to state the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people; who made the mess, very uncomfortable: - Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. ..
Rs.495.00 Rs.396.00
Real Time Marketing And PR
"With his acute ear for the cash register and his journalist's sense of urgency, no one understands the value of time better than David Meerman Scott. He teaches marketers and C-level execs how to use time and urgency to gain huge competitive advantage. Read Real-Time Marketing and PR. Make money while your competitors sleep." "If you are not hooked (hook, line, and sinker) within ten minutes of starting David Meerman Scott's wonderful new book, well, I fear for you. Beautifull..
Rs.399.00 Rs.339.15
If you want more bang from your advertising dollar, this book is for you. It explains, step by step, what advertising is, how it works, and, most important . what will work best for your small business. Worksheets and samples explain advertising concepts in easy-to-understand detail. The first edition of The Advertising Handbook received the Washington Press Association's Communicator Award for best instructional book of the year in 1991. This second edition has been updated, expanded, and ma..
Rs.195.00 Rs.156.00
How To Be A Great Sales Person
Great salespeople are always in demand. To join the ranks of these respected high earners, you've chosen a great place to start. This essential book reveals the proven techniques which take you from being a good salesperson to a great one. It shows you how to perfect your sales approach, keep the initiative and learn the art of negotiating. Deliver outstanding customer service and out-do your competitors. ..
Rs.195.00 Rs.156.00
Selling The Most Important Job In The World
Selling: The Most Important job in the World takes readers through the basic elements of the selling process and shows why and how it forms the most critical part of any business, big or small. This book will serve as an introduction to those new to the business of selling, and an invaluable aide-memoire to those who have been in the business a few years longer. It will provide inspiration, and new insight into the art of selling. Areas covered include: - How to stand out from the crowd - ..
Rs.175.00 Rs.140.00
World Class Selling is a scientific process that enables you to sell any product, service, or idea. Behind its procedures lies an ethical philosophy that you can rely on -- a win-win philosophy of serving the customer. You never need to con or pressure a prospect, or do anything against your standards or contrary to your personality. You will learn about the buyer's hidden agenda: the Five Buying Decisions that every prospect must make before buying. If you don't know what these decisions are..
Rs.350.00 Rs.280.00
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Summary of 'Start-Up Sutra What The Angels Wont Tell You About Business And Life' By Rohit Prasad An entrepreneur is someone who stands up to the universe, to all that has come before, and says, I can know your essence, I will change your expr..
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From the Backcover of 'Albert Einstein - A Biography' By Alice Calaprice Albert Einstein was named 'Person of the Century' and remains one of the most famous scientists in, world history. But what was he really like, as a person? This fres..
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Table of Contents of 'From The Rat Race To Financial Freedom' By  Manoj Arora Preface  ix Introduction    1 Overview    7 1 Wealth Myths   13    Who becomes wealthy?  &n..
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Summary of 'Eat & Run - My Unlikely Journey To Ultramarathon Greatness' By Scott Jurek And Steve Friedman  'What a triumph - both Scott Jurek's life and this one-of-a-kind book. I've seen Scott in action as he defies unimaginable..